Playbooks
The plays we run. Written down.
Field-tested frameworks for teams without a dedicated outbound function, pulled straight from the campaigns we operate. No theory, no gated fluff. The plays, the way we actually run them.
10field-tested plays
Last published Jun 2026 · new ones as we run themPlaybook · Strategy
LatestStrategy
The Operational ICP
Most B2B companies have an ICP. Almost none have one their outbound team can execute. The nine-step build for a scored, field-level ICP your reps, data vendor, and automation all run from the same day — five layers, a working scoring model, copyable templates, and the recalibration loop that keeps it from rotting.
22 min readJun 2026
Read the playbookThe library09 more
- 01Strategy
The 95/5 Problem: Most of Your Market Can't Buy Today
11 min readJun 2026 - 02Email Outreach
The Deliverability Reckoning: Cold Email After Google and Yahoo
12 min readMay 2026 - 03AI GTM
AI SDRs: Anatomy of the Hype Cycle
13 min readMay 2026 - 04Data Intelligence
The End of Volume: Signal-Based Outbound
11 min readMay 2026 - 05Strategy
Your Targeting Is the Bottleneck
10 min readMay 2026 - 06Email Outreach
Writing Cold Email for a Market That's Seen Every Trick
10 min readMay 2026 - 07Strategy
Multi-Threading the Buying Committee
11 min readMay 2026 - 08Data Intelligence
The Data Layer Nobody Brags About
9 min readMay 2026 - 09LinkedIn
LinkedIn Outbound After Connect-and-Pitch
10 min readMay 2026
Beyond the page
Rather have these run for you? Not just read.
The playbooks are the method. The pod is the execution. We map your buyers, operate the outbound, and place briefed, decision-ready meetings on your calendar.
The pipeline is real or it is nothing.