Salesgluon
Salesgluon · Pipeline math

Run the numbers. Before we ever talk.

Enter two numbers. The calculator runs the same arithmetic I run in the strategy call, so you see what an engine has to ship to hit your target, and what shipping that volume costs every other way. Every figure shows its formula.

Your inputs
$

The number you need to close in the next 12 months.

$

ACV or first-year contract, closed-won, not pipeline.

25%

Briefed = qualified, context handed off, AE-ready.

Deals to target100
Pipeline sourced$20M
Briefed meetings the engine has to ship
400Per yearBriefed conversations
33Per monthSteady-state cadence
8Per weekWhat the pod ships weekly
What this volume costs, by channel

Four ways to ship it. One we keep quiet.

The annual bill and the cost of one briefed meeting, priced from mid-2026 market rates at the volume above.

AI SDR tool
High volume, low reply quality, and your sending domain on the line.
Per meeting$150
Per year$60K
Offshore SDR
Cheaper dials, thinner qualification, a timezone between you and the work.
Per meeting$250
Per year$100K
In-house SDR team
4 SDRs on payroll. Nine months to ramp, quiet the week someone resigns.
Per meeting$360
Per year$144K
Lead-gen agency
Shared SDRs and your brand riding someone else's volume blasts.
Per meeting$450
Per year$180K
SalesgluonSealed
One pod, built in days, no headcount on you. The number is yours on the call, once we know it is a fit.
?
See your number

Market rates, mid-2026, from published agency, offshore, and AI-SDR pricing. Your real numbers get sharper on the call.

How the math works

No black box. Here is every formula.

01
Deals to target
Target ÷ deal value

How many closed-won deals your number requires in twelve months.

02
Briefed meetings
Deals ÷ win rate

Working backward from your close rate to the meetings someone has to place.

03
Cost by channel
Meetings × channel rate

Each channel's market rate per briefed meeting, times the volume above.

The rates we assume
  • In-house SDR: about $36K a year fully loaded, booking ~10 briefed meetings a month.
  • Lead-gen agency: about $450 per qualified meeting (managed retainers run $4K to $8K a month).
  • Offshore SDR: about $250 per briefed meeting.
  • AI SDR tool: about $150 per booked meeting, before show-rate drop-off.
  • Win rate is closed-won from a briefed meeting, not raw leads.
  • Estimates from public mid-2026 pricing, not a promise. The call sharpens them on your real data.
Bring this scenario

Walk into the call with these numbers and we draft the outbound thesis that ships them, live, in thirty minutes. That is when our number comes out.

Book a discovery call See how it works