The reflex that stopped working
Send a connection request, wait for the accept, open with a pitch. The motion that defined LinkedIn outbound for a decade now triggers the exact instinct buyers have organised their behaviour to avoid.
Buyers complete most of the journey before they want to talk to anyone. A pitch in the first message asks for a conversation they have decided to delay — and on a channel where they can see exactly who you are, the intrusion is more visible, not less.
Your profile is the landing page
Every request triggers the same sequence: the prospect sees it, clicks your profile, and decides in seconds whether to accept. The profile is the landing page for all of your outreach. If it reads as a CV, the request reads as a job hunt, and the accept rate shows it.
- Headline: state the outcome you create, not your job title.
- Banner and headshot: credibility in the first second, before a word is read.
- About: open with the buyer's problem, in their language — the first two lines are all most people see.
- Featured: proof, not vanity — a case, a useful breakdown, a result.
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